Ordinary Conceptualism

Back in the day, conceptual art had the cachet of difficulty, abstruseness and extreme refinement. That the works were regarded as unsaleable was supposed to guarantee their seriousness and integrity. These qualities were operative even if the work was silly; in fact silliness was one of the markers, left by Duchamp. But today I find it amusing that conceptuality is the just lowest common denominator. When art is based on ideas, anyone can “get it,” especially if it comes with an explanation.

Mel Bochner, Language is not transparent 1970

Mel Bochner, Language is not transparent 1970

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